Sunny Wong was the Executive Director of Tibet Water Resources from December 2014 to May 2019. From September 2011 to March 2014, he was Chairman of Carlsberg Greater China.

 

Apart from the role as Chairman and CEO of Carlsberg Greater China during the period from 2006 to 2014, Sunny was also the chief of the M & A team. He set the strategic plans for Carlsberg’s long-term development in Greater China and led a team from identifying potential merge & acquisition targets, closing of deals to post-acquisition activities. The team had since 2002 successfully acquired 59 breweries in twelve provinces in China and increased the production plants from 1 to 60, with a total workforce up to 15,000. Through the successful development of individual strategies and team building across all the operations, the acquired local brands held either number 1 or 2 market share position in their provinces and had strong distribution network. Sunny also led the cross-cultural commercial teams to significantly improve the business of Carlsberg’s international brands in China through the launch of Carlsberg Chill in 2006 and development of platforms for Tuborg before its commercial launch in early 2010’s. The successful execution of the various projects of both the local and international brands made Greater China the most profitable market within the Carlsberg family since 2014. The sales of total Carlsberg brand in China in 2014 were about 7 times of that in 2006. This made Carlsberg the 2nd largest brand in the international premium segment in the China beer market.

 

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Sunny has a strong and successful background of more than 35 years’ experience in the FMCG industry and has more than 30 years’ experience in the Greater China beverage market and was working for top international beer companies including Carlsberg and Bass Brewers.

 

Sunny graduated from Hong Kong Baptist College (now Hong Kong Baptist University) in 1978, major in business management and received MBA (full time) degree from University of Bath, UK in 2001. Since 2009, Sunny has actively been delivering talks on various topics of leadership to the government and business institutions, universities and secondary schools in China, Hong Kong and Taiwan. On top of being the adjunct professor of the Business School of Hong Kong Baptist University, Hang Seng University of Hong Kong and Feng Jia University of Taiwan, Sunny is also the Chairman of the Alumni Committee of Hong Kong Baptist University Foundation. Sunny is one of the recipients of the distinguished alumni award of Hong Kong Baptist University for 2017.